Veronica and her group CHER have a new show coming up August
2nd titled Laughing in the
Face of… But it should really be called How
to Promote Yourself and Succeed, because this exhibition exists as a result
of CHER’s ability to take opportunities as they come.
The exhibition is being held at PHILAMOCA, and was obtained
through Veronica’s impressive bargaining skills. In exchange for an exhibition
space we agreed to give the walls of PHILAMOCA a much needed paint job. Veronica,
Jessie, Lydia and I spent an entire day sanding off years of hipster dirt, and
beer saturated stains, and then painted the walls a professional looking art
gallery white. Our team of four cleaned out the depths of floor moldings and
reached the near ceiling in order to rid the room of the cigarette ring which
once circled its horizon. Yeah reach rollers!
Another great trick to self-promotion is beer. Alcohol is a
great way to get people to come to an art event so getting sponsored by a beer
company is a great way to bring in guests for free. Laughing in the Face of… is sponsored by Narragarsett.
And of course people need to know about the beer (and art),
and one of the cheapest ways to do that is through flyers. Using the Fedex
copier and printing machines we soon had an assembly of paper notes that could
fill up an entire Vegan-Cash-Only-Coffee-Shop. We canvassed the city, handing
out flyers, hanging them up on bulletins and telephone poles, and keeping
hydrated in the 100 degree weather.
Whew, can’t wait until August 2nd, we also agreed
to paint the walls again after the even so August 3rd should be
really fun too.
No comments:
Post a Comment